About
About Smaller Earth Group.
We're a growing international group of brands guided by a shared set of values, purpose and vision. Each brand has a different story, but they've all had similar roads. Their success is due to the passion and dedication of people who dared to make a difference.
Our story
From a back bedroom in Liverpool, we've come pretty far.
We started our journey in 1999 when a young camp counselor named Chris Arnold arrived back home to Liverpool, England, after spending an incredible summer at camp in America. Inspired by his experience, Chris made a decision that would change his life. With help and guidance from Dave Robinson, a close friend who had originally told Chris about summer camp, the Camp Leaders brand was born.
2007 brought with it the launch of our cultural exchange umbrella brand Smaller Earth. It was clear that life-changing experiences were not just limited to America. With our values in mind, we expanded to new territories and introduced a range of international travel programs all connected by that common theme; to positively impact.
As we continued to grow, we established Smaller Earth Group to provide a head office platform focused on expanding our brand portfolio while offering strategy, support and centralized services such as marketing, operations and accounting.
From then, we have expanded across 17 countries and developed new brands such as Cleversteam, a technology company, with a now market leading cultural CRM.
In 2018, Smaller Earth partnered with NYQUEST, the market leader of international summer camp staffing in Canada to create a joint venture, Camp Canada.
After two years of pandemic and the hardest period in the company's history, Smaller Earth Group rebuilt its brands from the ground up, with a focus on innovation and customer experience.
Purpose, values & vision
Fuelled by what we believe.
Purpose
Inspire people to go further.
We share our purpose across the globe, intending to inspire and encourage discovery.
Values
Our values influence the decisions we make, and guide us to do what's right, instead of what's easy.
Vision
Be the global leaders in life-changing cultural exchange by 2030.
Through living our purpose, we believe we can achieve our vision.
Team
Meet the team.
Our team comes from all around the world. Everyone brings something different, but it's how they work together that makes Smaller Earth what it is.
